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Have you ever caught yourself scrolling and scrolling and scrolling on social media until you can’t scroll anymore, feeling tired and even a little grumpy? Social media fatigue is something many Americans are experiencing now more than ever before. It’s even more apparent as it relates to news and politics. According to a recent study from Pew Research Center, 55% of users say they are simply worn out from social media.
So, how does this impact your business and your strategy moving forward? And more importantly, how do you engage your audience without adding to their fatigue? We are sharing four ways to overcome social media fatigue as a business without subjecting yourself and your employees to fatigue as well.
Social media content is a dime a dozen these days. If you’re not standing out, your content will fall by the wayside or, quite frankly, be ignored. Avoid this by revisiting your current content strategy. Conduct a quick audit and analyze what platforms are performing better than others and trim the fat accordingly. Focus on KPI’s that bring the most ROI for your specific business.
If you notice your competition or other businesses jumping on a new digital trend, don’t feel that you have to do the same. For instance, if a new social media platform emerges and your competition is an early adopter, that doesn’t mean you have to immediately follow suit. Always go back to your content marketing strategy and let that be your guide. If you’re successfully achieving all your goals with your current mix, then keep on keeping on! If you’re up to trying a new platform and you have the bandwidth to do so, then give it a go!
To break through all the social media madness, form meaningful connections with your customers by switching things up a bit. Depending on your business, hosting events can be a fun way to connect with your customers on a more intimate level. You can set up events through your social media business pages, making it easy for your audience to follow and set reminders to join you at a physical location to connect. Also, consider becoming more engaged in your community by attending local events and networking outside of the social media sphere.
Scheduling time to unplug and take breaks will help you combat social media fatigue internally. Take a 24 hr break if you need it, or take multiple breaks throughout the day to give your mind a chance to refocus on family, friends, and furry loved ones! It’s always a good idea to get fresh air outside by taking a walk or even relaxing while reading a good book.
Contrary to what you might think, businesses don’t need to feel pressure to produce fresh, intriguing content every day. Instead, focus on quantity content that truly connects with your audience at a pace that’s comfortable for your business. And more importantly, know your limits. Know when to get help if you’re feeling overwhelmed (ahem, give us a call!)
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Anna is an author and writer who is passionate about the art of storytelling. She enjoys connecting with small businesses in her community while taking their marketing efforts to the next level of growth.