Essential Elements For Branding Your Business

Branding Your Business

Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]

Social Proof: A Psychological Approach to Digital Marketing

Social Proof

Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]

The Importance Of Omnichannel Marketing For Small Businesses

Omnichannel Marketing

The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]

Copywriting vs. Content Writing

Copywriting

You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]

Frightfully Fun Phrases For Your Halloween Marketing Campaign

Halloween Marketing Phrases

I write this post as I listen to “Ghostbusters” play in the background. It’s one of my favorite Halloween movies as I’ve never been one for blood and gore, but I enjoy playful movies that get me in the spirit for all things fall! No matter what your Halloween scare preference is, everyone loves a […]

How The New iOS14 Update Will Affect Facebook Ads

Facebook iOS Udpate

A few weeks ago, Apple rolled out its latest iOS14 update to all iPhone users. Before you stop reading and say, “So what? I get a ton of updates to my phone, and it’s no big deal,” I implore you to read on. While simple phone updates are regularly pushed out, this one impacts how […]

7 Reasons Why You Need An SEO Strategy

SEO Strategy

These days, building a website isn’t enough to keep small businesses competitive. Thanks to the constant evolution of search engines and their ever-changing algorithms, getting quality traffic from the web can seem like a challenging feat. For this reason, think of SEO as your liferaft for being found in the neverending ocean of the world […]

Choosing The Right Social Media Platforms For Your Business

Choosing the right social media platform

When starting a new business, it’s easy to get carried away with the vast array of social media platforms out there. After all, you want to get your message out to as many people as possible. Wrong. All too often, businesses invest millions in maintaining and engaging audiences on every single channel available. Well, what […]

3 Tips To Up Your Email Marketing Game

Email Marketing

Email is an underestimated but still extremely powerful tool that most small businesses continuously wrestle with. With an average return on investment of $42 for every $1 spent, it’s an incredible investment. Regardless of that impressive fact, one of the most common comments I receive from my clients is, “Email isn’t really effective. Do you […]

Your Complete Guide to Instagram’s New Terms of Service

Instagram Update

Last month, Instagram quietly rolled out its new terms of service. You probably haven’t heard much about it, given the state of our country, which is, most likely, Instagram’s dream scenario due to the invasiveness of this update. Reading terms of service agreements can be a real drag, so let’s get to exactly what you […]