How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
The Importance Of Omnichannel Marketing For Small Businesses
The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]
Navigating Risky Content Decisions
The world has gone topsy-turvy over the past few months, and small businesses can’t seem to get a break. Along with financial challenges from shutting down due to the pandemic, they are now forced to navigate the art of communication during troubling times along with risky content decisions. Most business owners understand social media messaging […]
Create Content That Delivers Results
Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]
The Magical Content Mix
The Sales Funnel Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at […]