5 Tips For Creating Copy That Gets The Clicks
5 Tips For Creating Copy That Gets The Clicks 1. Understanding Your Target Audience When working with small businesses, we stress taking the time upfront to define your target audience. Your target audience is the person your product or service was designed to serve. Understanding this person and knowing what’s important to them can help […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
Oxford Comma Drama
Love it or hate it, the Oxford (or serial) comma debate is alive and well in the world of grammarians. There are those who are oddly passionate about their belief that a comma should be used in all cases at the end of a list of things, but some feel like it’s just not that […]