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You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive different results for your business. Alrighty, let’s get into the details of copywriting vs. content writing.
Copywriters have one goal. Convert leads into sales. Unlike blogs or longer forms of content, which tend to be educational, a copywriter’s goal is to persuade the reader to take action. That action could be signing up for a newsletter, purchasing a new product, or engaging in a giveaway. Typical jobs for a copywriter include the following:
Whatever the objective, a great copywriter can piece together a killer plan to translate leads into sales. As a business, having a solid copywriter on board will benefit you in the following ways:
As it relates to marketing, there’s no huge difference between copywriting and copywriting marketing. A copywriter will take note of the client’s goals for a specific objective and weave it into a compelling narrative that delivers leads. Their job is to create interest from an audience who may otherwise not have much interest at all.
Now that we’ve covered the vital aspects of copywriting; let’s talk about content marketing. Content marketing strategically focuses on sharing valuable content in the form of a blog post, newsletter, stories, or other digital means with a goal to attract and retain a clearly defined audience.
While copywriting is also considered content, there are few similarities between the two. One way that they overlap is that content marketing promotes words written by a copywriter.
Content writers craft messages to drive organic traffic via search on different digital platforms. When blogging became all the rage, they capitalized on content writing because it creates brand awareness and shows authority in a subject matter you specialize in.
Content generates leads, attracts buyers, creates emotional connections, and ultimately leads to sales. Content writing isn’t often a one-person job. In fact, successful businesses have teams of writers to achieve their robust goals on different platforms. Content writers may usually require more time due to the lengthy content they write (10,000 words plus).
There are some ways that content writers and copywriters may overlap, but the tactics, language, and goals are often different. Jobs that content writers are suitable for include:
A content writer is good at taking a complex issue and breaking it down into simple terms and phrases for their audience to understand. Good content will grab a customer’s attention and lead them to act.
In short, here are a few cliff notes to help you remember the fundamental difference between a copywriter and a content writer.
Copywriting is great for a goal that requires immediate action. They can craft a message to successfully grab a reader’s attention and lead them down the sales funnel to act.
Content writing is perfect for providing an audience with the best possible information and crafting it in a way that will drive business to your website and blog.
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Anna is an author and writer who is passionate about the art of storytelling. She enjoys connecting with small businesses in her community while taking their marketing efforts to the next level of growth.