(Don’t lie, you totally sang that, didn’t you?)
This blog post is more than a tribute to Molly Ringwald’s iconic encounter with five very different classmates during detention. It’s about your brand and taking the time to make sure it’s not forgotten. It’s not uncommon for small marketing firms to focus so much on promoting their clients that they often forget to give themselves the same love and consideration. As a business owner myself, I totally can relate to that mindset. It’s easy to get lost in what matters most in your business and what directly affects your bottom line. But, in all things, there must be a balance. Here are a few ways to keep your clients happy while building your own brand in the branding and marketing business. Can I say brand again?
A brand board is a must. Not only is it a constant reminder to give your brand love, but it gives you a set of guardrails when developing your content and messaging. A brand board can consist of many things. One of them should be your brand standards. Showcase your colors, fonts, and any other visual inspiration that you deem fit to represent your brand. Print out images or rip them out of magazines to display on your board. Also, add words and phrases that reflect you and your business. It’s a fun process to start building your brand.
Some may say, “Duh, creating a content calendar is a given,” but sticking to a content calendar is even more challenging when you’re juggling the demands of your clients while managing the complexities of owning a business. I find that it’s important to carve out time to create your own content calendar. Think of what you’d like to accomplish on your social channels and blog.
Think about the following content mix that will:
A lifesaver and time-saver are scheduling tools. There are a ton of options out there to consider. Simply load all your content at one time and let it do the posting for you, so you’re free to focus on your clients. Here’s a list of the best seven free social media scheduling tools for 2019, according to Wordstream. Since they are free, you can give them all a try and see which one best fits your needs.
Another way to give your business some love is to ask your clients for reviews to promote on your website and social channels. Reviews foster trust and are often the last step a potential customer takes before purchase. So, don’t be shy! Ask your clients for a review and share it with the world. It will only help build your reputation and grow your business.
So don’t waste time and get cracking on your plan to invest the time it takes to grow your brand! If you enjoyed this article, please follow me on Facebook, Instagram, and/or LinkedIn. If you’d like to inquire about my services or work with me, please contact me using this form, and I’ll get back to you momentarily.
I look forward to helping you Teal Your Story!
Anna is an author and writer who is passionate about the art of storytelling. She enjoys connecting with small businesses in her community while taking their marketing efforts to the next level of growth.