Copywriting vs. Content Writing

Copywriting

You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]

7 Ways to Up Your Holiday Marketing Game

Holiday Marketing

The holidays are almost here, and its t-minus three weeks from Black Friday and Cyber Monday. Do you have a plan of action? If your answer is no, congratulations, you’re just like every other company out there. Most businesses procrastinate when thinking about their holiday marketing strategy, so you’re not alone. However, planning in advance […]

The Magical Content Mix

Magical mix

Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at the awareness phase. This […]