7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
5 Tips For Creating Copy That Gets The Clicks
5 Tips For Creating Copy That Gets The Clicks Digital marketing is all fun and games until you have to figure out a solid call to action (CTA). It’s easy to work your mind into a pretzel, thinking about the dos and don’ts of capturing your reader’s attention. So, let us break down a few […]
How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
7 Ways to Up Your Holiday Marketing Game
The holidays are almost here, and its t-minus three weeks from Black Friday and Cyber Monday. Do you have a plan of action? If your answer is no, congratulations, you’re just like every other company out there. Most businesses procrastinate when thinking about their holiday marketing strategy, so you’re not alone. However, planning in advance […]
The Magical Content Mix
The Sales Funnel Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at […]