SEO and Content Quality: The Shift Towards User-Centric High-Quality Content

SEO & Quality Content

SEO and Content Quality: The Shift Towards User-Centric High-Quality Content In the ever-evolving landscape of digital marketing, SEO (Search Engine Optimization) remains a critical pillar for online visibility and success. However, the focus within SEO is shifting significantly towards user-centric and high-quality content. With the advent of Google’s Search Generative Experience (SGE), which enhances search […]

Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy

AI Powered Marketing

Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy Let’s face it, the accession of AI is inevitable and is quickly becoming part of our everyday lives in one way or another. In business, AI has become a valuable tool for gaining insights and making data-driven decisions. For marketing specifically, it’s an […]

7 Lessons Small Businesses Should Learn About Marketing

Small Business Marketing Lessons

7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]

5 Tips For Creating Copy That Gets The Clicks

Get the clicks

5 Tips For Creating Copy That Gets The Clicks 1. Understanding Your Target Audience When working with small businesses, we stress taking the time upfront to define your target audience. Your target audience is the person your product or service was designed to serve. Understanding this person and knowing what’s important to them can help […]

How to Conduct a Website Content Audit

Content Audit

How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]

Essential Elements For Branding Your Business

Branding Your Business

Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]

Social Proof: A Psychological Approach to Digital Marketing

Social Proof

Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]

Frightfully Fun Phrases For Your Halloween Marketing Campaign

Halloween Marketing Phrases

I write this post as I listen to “Ghostbusters” play in the background. It’s one of my favorite Halloween movies as I’ve never been one for blood and gore, but I enjoy playful movies that get me in the spirit for all things fall! No matter what your Halloween scare preference is, everyone loves a […]

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