Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy
Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy Let’s face it, the accession of AI is inevitable and is quickly becoming part of our everyday lives in one way or another. In business, AI has become a valuable tool for gaining insights and making data-driven decisions. For marketing specifically, it’s an […]
Keep Online Business Accounts Secure
Tips For Keeping Online Business Accounts Secure At Teal Marketing, we are constantly managing and securing sensitive credentials for our clients. However, as a business owner, are you doing everything you can to make account security a priority? After all, the average business owner has almost 100 different online accounts that are password protected. Security […]
7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
Essential Elements For Branding Your Business
Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]
Social Proof: A Psychological Approach to Digital Marketing
Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]
The Importance Of Omnichannel Marketing For Small Businesses
The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
Navigating Risky Content Decisions
The world has gone topsy-turvy over the past few months, and small businesses can’t seem to get a break. Along with financial challenges from shutting down due to the pandemic, they are now forced to navigate the art of communication during troubling times along with risky content decisions. Most business owners understand social media messaging […]
Create Content That Delivers Results
Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]
7 Ways to Up Your Holiday Marketing Game
The holidays are almost here, and its t-minus three weeks from Black Friday and Cyber Monday. Do you have a plan of action? If your answer is no, congratulations, you’re just like every other company out there. Most businesses procrastinate when thinking about their holiday marketing strategy, so you’re not alone. However, planning in advance […]