Tips For Keeping Online Business Accounts Secure
Tips For Keeping Online Business Accounts Secure At Teal Marketing, we are constantly managing and securing sensitive credentials for our clients. However, as a business owner, are you doing everything you can to make account security a priority? After all, the average business owner has almost 100 different online accounts that are password protected. Security […]
7 Lessons Small Businesses Should Learn About Marketing
7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]
How to Conduct a Website Content Audit
How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]
Essential Elements For Branding Your Business
Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]
The Importance Of Omnichannel Marketing For Small Businesses
The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]
Copywriting vs. Content Writing
You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]
4 Ways To Overcome Social Media Fatigue As A Business
Have you ever caught yourself scrolling and scrolling and scrolling on social media until you can’t scroll anymore, feeling tired and even a little grumpy? Social media fatigue is something many Americans are experiencing now more than ever before. It’s even more apparent as it relates to news and politics. According to a recent study […]
Navigating Risky Content Decisions
The world has gone topsy-turvy over the past few months, and small businesses can’t seem to get a break. Along with financial challenges from shutting down due to the pandemic, they are now forced to navigate the art of communication during troubling times along with risky content decisions. Most business owners understand social media messaging […]
The Death of Mentorship
When is the last time you’ve had a true mentor in your professional career? Our younger generation of leaders would be lucky to even name one. Why is that? The thought was ignited during a recent family discussion. It started with the challenges we’ve all encountered while working with the millennial generation. Surprisingly, I found […]
Create Content That Delivers Results
Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]