SEO and Content Quality: The Shift Towards User-Centric High-Quality Content

SEO & Quality Content

SEO and Content Quality: The Shift Towards User-Centric High-Quality Content In the ever-evolving landscape of digital marketing, SEO (Search Engine Optimization) remains a critical pillar for online visibility and success. However, the focus within SEO is shifting significantly towards user-centric and high-quality content. With the advent of Google’s Search Generative Experience (SGE), which enhances search […]

7 Digital Marketing Trends to Optimize 2024

2024 Digital Marketing Trends

7 Digital Marketing Trends to Optimize 2024 As marketing continues to evolve in the wake of AI and ultra personalized experiences, we’re excited to share insights into what digital marketing trends will help you optimize your business in 2024.  Advanced AI and Machine Learning: The integration of artificial intelligence (AI) and machine learning (ML) in […]

Safeguarding Your Social Media Business Accounts: 5 Key Strategies for a Secure Holiday Season

Untitled design

Safeguarding Your Social Media Business Accounts: 5 Key Strategies for a Secure Holiday Season As the holiday season approaches, businesses are gearing up for increased online activity and engagement across social media platforms. While the festive season brings joy and celebration, it also sees a rise in cyber threats. Protecting your social media business accounts […]

Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy

AI Powered Marketing

Mastering the Art of AI-Driven Marketing: Best Practices to Elevate Your Strategy Let’s face it, the accession of AI is inevitable and is quickly becoming part of our everyday lives in one way or another. In business, AI has become a valuable tool for gaining insights and making data-driven decisions. For marketing specifically, it’s an […]

Keep Online Business Accounts Secure

Business Account Security

Tips For Keeping Online Business Accounts Secure At Teal Marketing, we are constantly managing and securing sensitive credentials for our clients. However, as a business owner, are you doing everything you can to make account security a priority? After all, the average business owner has almost 100 different online accounts that are password protected.  Security […]

7 Lessons Small Businesses Should Learn About Marketing

Small Business Marketing Lessons

7 Lessons Small Business Should Learn About Marketing Marketing is always evolving, as are the relationships between the marketer and the client. When you’ve been it long enough, you can’t help but notice specific trends in the ways of doing business. For this reason, I’m sharing a consolidated version of a recent webinar, 7 Lessons […]

How to Conduct a Website Content Audit

Content Audit

How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]

Essential Elements For Branding Your Business

Branding Your Business

Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]

The Importance Of Omnichannel Marketing For Small Businesses

Omnichannel Marketing

The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]

Copywriting vs. Content Writing

Copywriting

You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]

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