How to Conduct a Website Content Audit

Content Audit

How to Conduct A Website Content Audit When engaging with a new client, we rarely jump right in and start creating new content for them without conducting a content audit first. The purpose of such an audit is to recognize areas of improvement and identify content that is performing well. Well-performing content can be repurposed […]

Essential Elements For Branding Your Business

Branding Your Business

Essential Elements For Branding Your Business FACT: There are 1.1 million small businesses in Georgia alone, according to the SBA. More and more small businesses are making their way onto the scene than ever before. 1.1 million may seem like a startling number for those who live in our home state of Georgia, but this […]

The Importance Of Omnichannel Marketing For Small Businesses

Omnichannel Marketing

The Importance Of Omnichannel Marketing For Small Businesses The concept of marketing, in general, has evolved over time to be a very tough nut to crack. Even more so is the consumer purchasing experience. On average, customers use ten or more channels to engage with sellers. That’s twice as many as it was five years […]

Copywriting vs. Content Writing

Copywriting

You may be surprised to know that copywriting and content writing are two separate yet similar things. And, if you’re in the market for either, it’s wise to understand the differences so you can select the right fit for your specific need. Not only do they require different skill sets, but their intent will drive […]

4 Ways To Overcome Social Media Fatigue As A Business

Social Media Fatigue

Have you ever caught yourself scrolling and scrolling and scrolling on social media until you can’t scroll anymore, feeling tired and even a little grumpy? Social media fatigue is something many Americans are experiencing now more than ever before. It’s even more apparent as it relates to news and politics. According to a recent study […]

Navigating Risky Content Decisions

Risky content

The world has gone topsy-turvy over the past few months, and small businesses can’t seem to get a break. Along with financial challenges from shutting down due to the pandemic, they are now forced to navigate the art of communication during troubling times along with risky content decisions. Most business owners understand social media messaging […]

The Death of Mentorship

When is the last time you’ve had a true mentor in your professional career? Our younger generation of leaders would be lucky to even name one. Why is that? The thought was ignited during a recent family discussion. It started with the challenges we’ve all encountered while working with the millennial generation. Surprisingly, I found […]

Create Content That Delivers Results

Content marketing is an art. Over the years, with the growth of social media, the word “marketing” has evolved so much and now encompasses so many different facets. Not to mention, the rules of digital marketing are ever-changing, which makes it challenging to stay ahead. However, there is hope! There are a few things that […]

5 Ways to Calm Your Creative Clutter

Creative Clutter

Let’s be honest; we creatives need to stick together when it comes to our organizational woes. Studies have shown that the more creative you are, the messier you tend to be. However, if you’re like me, I can tolerate a bit of clutter until I reach a point where I can’t take it anymore and […]

Relax, it’s just stress awareness month

Stress Awareness

Stress is like taxes. It’s unavoidable, everyone has to deal with it at some point in their lives, and it can take a toll on your health in a bad way if not handled properly. So, how do you deal with it? Many people deal with stress in different ways. The key is to take […]