Social Proof: A Psychological Approach to Digital Marketing

Social Proof

Social Proof: A Psychological Approach to Digital Marketing Imagine that you’re shopping for a new refrigerator. You’ve successfully narrowed down a couple of options that you really like within your budget. How do you decide? You then turn to product reviews in hopes of finding information that will help you decide. The first fridge has […]

Choosing The Right Social Media Platforms For Your Business

Choosing the right social media platform

When starting a new business, it’s easy to get carried away with the vast array of social media platforms out there. After all, you want to get your message out to as many people as possible. Wrong. All too often, businesses invest millions in maintaining and engaging audiences on every single channel available. Well, what […]

Your Complete Guide to Instagram’s New Terms of Service

Instagram Update

Last month, Instagram quietly rolled out its new terms of service. You probably haven’t heard much about it, given the state of our country, which is, most likely, Instagram’s dream scenario due to the invasiveness of this update. Reading terms of service agreements can be a real drag, so let’s get to exactly what you […]

The Unbiased Social Media Shift

Social Media Shift

Our recent political climate is birthing a digital marketing shift. Currently, big tech giants like Facebook, Instagram, and Twitter have dominated social media by providing businesses a viable avenue to promote their goods/services and connect with their communities. But with censorship concerns becoming increasingly prevalent during this year’s presidential election, we are starting to see a massive shift from Facebook, Instagram, […]

4 Ways To Overcome Social Media Fatigue As A Business

Social Media Fatigue

Have you ever caught yourself scrolling and scrolling and scrolling on social media until you can’t scroll anymore, feeling tired and even a little grumpy? Social media fatigue is something many Americans are experiencing now more than ever before. It’s even more apparent as it relates to news and politics. According to a recent study […]

The Magical Content Mix

Magical mix

Most everyone is familiar with the sales funnel. But in case you had a sudden bout of amnesia, here’s a quick refresher. When a customer seeks out a product or service, they usually fall somewhere along the sales funnel. If you’re a new product/service, new customers tend to come in at the awareness phase. This […]